Vodafone and Red Bull Australia today announced the launch of Red Bull MOBILE which will be available on the new Vodafone 3G network later this year.
“Vodafone is excited to be working with Red Bull, which is gearing up to be a very interesting and innovative new player,” said David Harrison, General Manager, Wholesale and Vendor Management at Vodafone Australia.
Red Bull will lead all marketing activities and provide access to the ‘World of Red Bull’ through its exciting events, athletes, sport and culture content. Red Bull MOBILE will offer state-of-the-art telecommunication services including branded handsets, competitive tariffs, multimedia services and unlimited access to Red Bull TV and the World of Red Bull. Red Bull MOBILE customers will also be treated to exclusive ticket opportunities to both Red Bull and partner events, such as the upcoming Red Bull X-Fighters freestyle motocross event in Sydney, and offered the opportunity to meet Red Bull athletes. A third party, Aggregato, will provide retail sales and distribution management and customer service support for Red Bull MOBILE.
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