Friday, 30 September 2011

China Unicom and Syniverse Team up to Ensure Superior Mobile Subscriber Experience

TAMPA, Fla. – Sept. 29, 2011 – China Unicom and Syniverse have teamed up to deploy a wide range of Syniverse solutions, including the company’s next-generation IP-based network and SCCP Signaling Gateway; real-time intelligence tools RoamMonitor, Visibility Services and VisProactive; and roaming cornerstones Financial Clearing House and Syniverse DataNet. Combined, these solutions will enhance the end-user experience for China Unicom subscribers both at home and abroad while preparing the operator to make the transition from 3G to 4G and beyond.

With more than 900 million mobile subscribers, China is the world’s largest mobile market. As smart device sales increase and 3G network expansion continues, Syniverse is seeing increasing demand for its global transport, interoperability and real-time intelligence services in this fast-growing market.

“China Unicom’s continued investments in high-quality network interconnect and real-time intelligence tools demonstrate the importance of enabling the best possible global experience for its subscribers,” said Jeff Gordon, President and CEO, Syniverse. “The mobile paradigm has shifted to revolve around the real-time demands of the end user for immediate, consistent connectivity via everything from voice to video, text to social networking. China Unicom has the future-proof backbone in place to propel its subscribers to the latest technologies that deliver the optimum mobile experience.”

The combination of two Syniverse real-time intelligence tools, Visibility Services and VisProactive, provides the operator a clear up-to-the-minute view of the integrity of its own network as well as the networks on which its subscribers roam. This instant access enables immediate issue resolution, so problems can be addressed before the subscriber even knows anything occurred. A third real-time intelligence tool, RoamMonitor, provides immediate data usage alerts to individual subscribers, both on home and visited networks, enabling users to make informed decisions and to avoid unexpected charges, which helps to improve quality of experience and to minimize bad debt.

From a network perspective, China Unicom has leveraged Syniverse’s MPLS network as an onramp to the next-generation, all-IP technologies of tomorrow while also supporting today’s networks. This offering provides guaranteed Quality of Service and enables Class of Service. Syniverse’s SCCP Gateway solution prepares the operator for a seamless transition from legacy SS7 technologies to the Diameter world of LTE all via a single provider.

Dr. Yan Bo, General Manager of Global Business Department, China Unicom, said leveraging real-time intelligence and strengthening its network was imperative to ensuring the satisfaction of its customers.

“As we continue to build our mobile offering, we remain keenly focused on providing our customers with a high-quality, seamless experience both at home and while roaming,” Dr. Yan said. “We benefit from Syniverse’s in-region presence and end-to-end solutions to address the complexities surrounding global interoperability to help us support the increased data demand we’re seeing today while ensuring we’re fully prepared for the future.”

Syniverse supports Asia Pacific (AP) with regional headquarters in Hong Kong and offices and network points of presence (POPs) throughout the region. With a focus on providing superior local customer support, Windy Zou Kohl, Senior Vice President, Asia Pacific, Syniverse, emphasized the company has an unmatched in-region presence.

“We are deeply committed to the AP region and have a strong understanding of this dynamic mobile market,” Kohl said. “Our full-service roaming, messaging and network portfolio enables us to address the totality of our customers’ needs.”

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