Axiata partners with Motricity to enhance mobile data service in the region

Axiata, one of the largest Asian telecommunication companies, has entered into an agreement with leading mobile data solutions provider Motricity to launch a new mobile data service by enhancing users’ mobile internet experience. The agreement stipulates mobile data service to Axiata subsidiaries in the region including Robi in Bangladesh. The other subsidiaries are Celcom in Malaysia, Dialog in Sri Lanka, and Hello in Cambodia.

The service will be enabled by Motricity’s platform, the first single group wide system to provide a greater internet experience via mobile phones, and at the same time enhance the internet functionality for mobile phone users. The platform will provide the ability for users to customise content, enable new service plans for 3rd party web-based content, and provide group-wide common application and store front.

In partnership with Motricity, Axiata will aim to extend its strength in mobile broadband leadership to become a leader in small screen or phone-based mobile internet usage. This marks a milestone in Axiata’s vision of becoming an industry leader in the region as being the first to launch a common platform across the Group, utilising Motricity’s offerings immediately deployed throughout the region.

Axiata Group President and Chief Executive Officer Dato' Sri Jamaludin Ibrahim said, "Axiata had decided on our mobile data service strategy in early 2010 and this collaboration is the realisation of our strategy. We are pleased to partner with Motricity to leverage on their expertise and deliver a full range of highly customised mobile data services to millions of our subscribers whose primary access to the Internet is through their mobile devices, whether it is GPRS or 3G enabled. Until now, the service experience in accessing web services has been inconsistent, as it is highly phone-dependant. With this platform in place, we aim to provide a consistent high-quality experience when accessing the internet. As part of the agreement, Motricity will also extend its expertise in marketing and technical support in mobile data."

This collaboration builds upon the successful deployment of Motricity’s mCore Platform and its end-to-end Mobile-as-a-Service offering at XL Axiata, in Indonesia.