Axiata today entered into an agreement with Motricity to launch a new mobile data service by enhancing users’ mobile internet experience across all its subsidiaries. The service will be enabled by Motricity’s platform, the first single groupwide system to provide a greater internet experience via mobile phones, and at the same time enhance the internet functionality for mobile phone users. The platform will provide the ability for users to customise content, enable new service plans for 3rd party web-based content, and provide group-wide common application and store front. In partnership with Motricity Axiata will aim to extend its strength in mobile broadband leadership to become a leader in small screen or phone-based mobile internet usage. Furthermore, this marks a milestone in Axiata’s vision of becoming an industry leader in the region as being the first to launch a common platform across the Group, utilising Motricity’s offerings immediately deployed throughout the region.
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