DiGi Telecommunications Sdn Bhd ("DiGi") is driving higher mobile internet penetration by partnering with the world's leading web browser developer, Opera Software, to become the first Malaysian mobile operator to co-brand Opera Mini. The non-smartphone users among DiGi customers will enjoy the full mobile internet experience at a faster and cheaper rate through the DiGi-Opera Mini browser, which was launched yesterday.
The advantages of the public version of the Opera Mini browser still apply to the DiGi-Opera Mini version. Its compression technology of up to 90% creates a faster surfing experience, including for those who own EDGE-enabled mobile phones. DiGi customers will enjoy much faster browsing speed than other native mobile phone browsers. By using the DiGi co-branded Opera Mini browser, customers are free from mobile internet charges when surfing DiGi sites, generating substantial cost savings for the total browsing experience compared to using other browsing platforms.
Praveen Rajan, Head of Mobile Internet & Advanced Data Services for DiGi, explains, "DiGi has over 4.2 million Internet users for both small and big screens, and we foresee demand to escalate as more devices and data plans become more affordable. Our initiative to co-brand this well-regarded web browser is one of our key stepping stones to help propagate the mobile internet habit among both existing and new customers."
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