British Council and Kcell have launched the mobile service for learning English
Almaty – Today the British Council and GSM Kazakhstan/Kcell have made a presentation of the mobile service “Phrase of the day”, with the use of which all subscribers of Kcell will be able to learn English through SMS, using the materials of the British Council.
By subscribing to the service, the users will receive each day within the entire week a new word in the English language, including its translation into Russian and Kazakh, and the phrase, based on which the use of a new word will be demonstrated. At the end of the week the users will receive the fault detection test in respect of usage of new words. Each subscriber will be able to select the appropriate level: elementary, intermediate or advanced.
“It is a great honor for the British Council in cooperation with GSM Kazakhstan/Kcell to launch the mobile service to study English to contribute to realization of the policy of trilingualism in Kazakhstan. The English language takes on enormous significance as the facility of the cross-cultural communication, and we are glad to enable inhabitants of Kazakhstan to study English, using the materials, being developed by the British Council, as well as mobile technologies, provided by Kcell”, noted Lina Miloshevich, Director of the British Council in Kazakhstan.
The mobile service “Phrase of the day” represents one of products of the British Council to learn English, being developed for mobile phones and smart phones, aiming at giving access to users all over the world to educational resources of the British Council.
“We are glad that we became a partner of such an interesting innovation project. The SMS service is mostly favored by our subscribers, and we are hopeful that our customers will be pleased by the simplicity and convenience of the new service. Currently, a good few of the inhabitants of Kazakhstan enter the subscriber base of our Company. For this reason we are confident that the “Phrase of the day” will contribute to active learning of the English language by Kazakhstani people”, informed Aida Dossayeva, Director for Corporate Communications of GSM Kazakhstan/Kcell.
One can subscribe to the service “Phrase of the day” by sending a message with the word easy, medium or hard (depending of the desired level of complexity) to number *150#. Afterwards, a subscriber will start to receive messages once a day. Each message will include a phrase or a word in three languages for studying. At the end of the week a subscriber will receive a message to test the achievement. The cost of the received message will amount to 7 Tenge.