In An Unprecedented Move, Singapore Operators Jointly Launch the Connecting Tones Brand

In An Unprecedented Move, Singapore Operators Jointly Launch the Connecting Tones Brand

For the first time in Asia, all three local operators - SingTel, StarHub and M1 - have collectively announced the adoption of a common brand called ‘Connecting Tones’.

Connecting Tones is a music ringback tone service offered by all three operators, which allows a user to replace the dialing tone so their caller hears music tracks while waiting for their call to be answered.

Previously known by other names such as Bye-Bye-Ring-Ring, Call Tones, Colour-Me-Tones, and ringback tones, the new Connecting Tones will now be a consistent brand identity for this popular mobile value-added service which mobile operators and record labels in Singapore can actively promote and market to all mobile users in Singapore. This move has garnered widespread support from major international and regional record labels such as HIM International Music, Ocean Butterflies, Rock Records, Sony Music, Universal Music Group and Warner Music. Collectively, the operators and record labels aim to develop and grow the Connecting Tone business in Singapore.

Celcom to provide seamless network mobility

Celcom to provide seamless network mobility

Celcom Axiata Berhad , the first and foremost mobile telecommunications provider in the country, today appointed Ericsson and Huawei to supply the latest and best Radio Access Equipment that will propel Celcom to the forefront, leading the industry in terms of technology.

“This initiative to build a new world-class mobile network in Malaysia with HSPA+ (High Speed Packet Access Plus) and LTE (Long Term Evolution)-ready access will greatly enhance customers’ experience by providing them advanced seamless network mobility. We have selected Ericsson and Huawei to deliver this future-oriented network,based on their latest radio equipment portfolio and competitive Single Radio Access Network (RAN) solutions. Upon full rollout of this project, we will triple our network capacity and will be able to provide to our consumers the best service with enhanced data speed of up to 42 Mbps, superior High Definition (HD) quality voice service, wider and more stable coverage. In anticipation of the growth of smartphones and tablets, this advanced network, which is LTE-ready will be able to accommodate the rise in data demand," said, Chief Executive Officer of Celcom Axiata Berhad.